VANS Custom Culture

CONGRATS TO JLOYO FROM MEXICO!

JLOYO is the official North American winner for Global Custom Culture 2019! Vans will create JLOYO's winning custom shoe design and sell them!
A huge thank you to all the contestants who entered in this year’s shoe customization contest! Your creativity was truly impressive and inspiring.
Shoe Customization Contest

TOP 10 FINALISTS

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YOUR ART. OUR CANVAS.

Get creative with Vans Custom Culture! Once entered, your shoe design will be judged by a public vote and our own expert panel based on creativity, originality and overall execution.
The top 10 North American finalists will create a new custom shoe with expert help from Vans design mentors.
One final winner from North America will win $25,000 USD and have their shoes made by Vans.
ENTER NOW

Get creative with Vans Custom Culture! Once entered, your shoe design will be judged by a public vote and our own expert panel based on creativity, originality and overall execution.
The top 10 North American finalists will create a new custom shoe with expert help from Vans design mentors.
One final winner from North America will win $25,000 USD and have their shoes made by Vans.

IMPORTANT DATES

The 2019 Vans Global Custom Culture contest begins on September 5th, 2019 and ends on December 19th, 2019.
Key dates for each stage are outlined below.

SUBMIT ENTRIES

September 5-29, 2019

On your mark, get set–customize! The Vans Global Custom Culture contest is open to everyone so get inspired and start customizing now.

BEGIN VOTING

October 1-13, 2019

Vote on your favorite designs in our online gallery to make your voice heard! The top designs will be shared with our expert judging panel – who will narrow it down to the top 10 finalists.

TOP 10 ADVANCE

December 5-12, 2019

The top 10 finalists will advance and team up with a Vans design mentor to create their final shoe submission for a chance to win.

WINNERS ANNOUNCED

December 19th, 2019

Three global winners will be chosen to each receive the prize package. Join us as we announce our grand prize winners.

HAVE QUESTIONS?

When will I know if I’ve been selected for the Top 10?

Participants will be notified if they’ve reached the top 10 in mid-October, 2019. Top 10 finalists will be contacted via email by the Vans team, make sure you’re checking your email in mid-October!

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What’s the criteria for judging the custom shoe designs?

Designs are judged based on creativity, originality and overall execution.

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Why isn’t my design that I submitted appearing in the gallery yet?

If your design isn’t appearing in the gallery yet it is likely pending moderation approval or has been denied by our moderation filters.

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Why was my design rejected / denied?

Not allowed: Trademarked or copyrighted material, business or brand logos, images of celebrities, professionals, sports team logos or mascots, nudity, images of weapons / violence, images referencing drugs, alcohol or smoking, offensive content, obscenity or hate. * Vans reserves the right to reject any image

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